Category Archives: nike

AKQA x NIKE x me

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akqa_video
Around September 24th, i was perusing my facebook page and noticed that AKQA had posted a new video. Seing that I’m a fan of theirs I had added their Facebook page as a favorite of mine. The video was to celebrate their winning of 5 separate agency of the year awards. You can check the video here. Now I enjoyed this video and in proper Facebook form I hit that little like button, and I even left a comment “Everything about this reminds me that people still make nice stuff, camerawork, color correct, soundtrack, DOF. Thanks and congrats.” Not many people left a comments and as of this writing 87 people had liked the video. No biggie right?
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nike business principles

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1. Our business is change

2. We’re on offense. All the time

3. Perfect results count – not a perfect process
- Break the rules; fight the law

4. This is as much about battle as about business

5. Assume nothing.
- Make sure people keep their promises
- Push yourself; push others
- Stretch the possible
- Expect success – always

6. Live off the land

7. The job isn’t done until the job is done

8. DANGERS:
- Bureaucracy
- Personal Ambition
- Energy takers vs. Energy givers
- Knowing our weaknesses
- Don’t get too many things on the platter

9. It won’t be pretty

10. If we do the right things, we’ll make money damn near automatic

from here

Nike Principles (1978)

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1. Our business is change
2. We’re on offense. All the time.
3. Perfect results count – not a perfect process Break the rules; fight the law
4. This is as much about battle as about business
5. Assume nothing.
Make sure people keep their promises.
Push yourself; push others.
Stretch the possible.
Expect success – always.
6. Live off the land.
7. The job isn’t done until the job is done.
8. DANGERS:
Bureaucracy
Personal Ambition
Energy takers vs. Energy givers
Knowing our weaknesses
Don’t get too many things on the platter
9. It won’t be pretty.
10. If we do the right things, we’ll make money damn near automatic.