Category Archives: nike

AKQA x NIKE x me

By drew | Published: October 13, 2009
Around September 24th, i was perusing my facebook page and noticed that AKQA had posted a new video. Seing that I’m a fan of theirs I had added their Facebook page as a favorite of mine. The video was to celebrate their winning of 5 separate agency of the year awards. You can check the [...]
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nike business principles

By drew | Published: September 19, 2008
1. Our business is change 2. We’re on offense. All the time 3. Perfect results count – not a perfect process - Break the rules; fight the law 4. This is as much about battle as about business 5. Assume nothing. - Make sure people keep their promises - Push yourself; push others - Stretch [...]
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Nike Principles (1978)

By drew | Published: June 8, 2006
1. Our business is change 2. We’re on offense. All the time. 3. Perfect results count – not a perfect process Break the rules; fight the law 4. This is as much about battle as about business 5. Assume nothing. Make sure people keep their promises. Push yourself; push others. Stretch the possible. Expect success [...]
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