Around September 24th, i was perusing my facebook page and noticed that AKQA had posted a new video. Seing that I’m a fan of theirs I had added their Facebook page as a favorite of mine. The video was to celebrate their winning of 5 separate agency of the year awards. You can check the . Now I enjoyed this video and in proper Facebook form I hit that little like button, and I even left a comment “Everything about this reminds me that people still make nice stuff, camerawork, color correct, soundtrack, DOF. Thanks and congrats.” Not many people left a comments and as of this writing 87 people had liked the video. No biggie right? Continue reading →
so we launched something new for mini, I didn’t work on it tho I did submit a video about the planet of alderaan… too bad its quality got a bit crunched
I should have posted this on friday, nothing like a little timestamp editing to make things a reality…..
Wednesday was my last day at Maclaren. Almost 2 years bang on to the day I started I’m moving on to different opportunities, challenges and friends. I leave behind my infamous cave of an office and some friends I hope to cross paths with again. My first agency experience after Helios taught me many things and made me grow a bit here and there in directions I didnt think about growing. I met people and clients I bonded with. Worked on brands that were exciting and new for me. And helped to furthere fine tune what I want out of both life and my career.
Since April I’ve been deep in this thing that for the most part was called “youth portal” my friends knew its effects on me, so did my co-workers and towards the end my girls at home say its effects on my life, personality, energy level.
This project was huge by most standards, and a giant leap foreward for a corporation like GM. Truth be told I though that this concept was dead from the beginning and at around the half way point almost wished that they had chosed the safer route. Who would have thunk that the idea of a building / loft / parking garage habitated with a motley crue of characters would sell through to a company like GM. The ideas generated with regards to the character creation was on the edge of being rediculous. A squid in a suit? Come on how did we sell this stuff? I’m still dumbfounded by it all.
With launched I’m in need of a desperate change of pace. I think I’m all but done with cars at this point in time, dedicating the majority of your time to one singular goal has its profound effects on your perception of a brand and its products. To say that cars arent interesting to me would be wrong cause I think cars are neat and I’m all about looking at cars in the hopes of owning a better or different cars. However the notion of building vehicle pages or more cars now has me feelin bummed. It’ll take a while to get over the car hump, I know I’m not goign to suddenly stop working on cars I am after all the Chevy, Cadillac, Hummer guy at work so I dont expect to be picking up any major clients any time soon, tho a kid can dream can’t they.
To say that I’ve been busy at work is somewhat underwhelming. The project I’ve spent nearly half a year working on is coming to a close, well as much as a phase 1 can come to a close. My team in the past few weeks have worked tirelessly on this project and I’m thankful for both their dedication and their ability to push their lives and sleep aside to ride on the energy wave that is pizza, smokes and soda water. This project is not only a testiment to their technical ability but our ability as a whole to confront some big problems and come up with great solutions.
I honestly cant wait for it to be over. Too much has my time of late been sucked up by this monster, I’ve suffered, my family has suffered and generally I’m in grumpy spirits most of the days. It wasn’t until yesterday that I started to see the light at the end of the tunnel. I dont think I want another project of this scale for some time, it was honestly almost too much to handle.
I would love to take a break from cars after this but I know my timesheets at work do not reflect this. I’ve got a solid line up of new GM content on the horizon and hopefully the cars get me juiced for those projects. Untill then its the final days along with nice pressure packed presentations to the client for this project. It’ll all be over soon.
1. Our business is change
2. We’re on offense. All the time.
3. Perfect results count – not a perfect process Break the rules; fight the law
4. This is as much about battle as about business
5. Assume nothing.
Make sure people keep their promises.
Push yourself; push others.
Stretch the possible.
Expect success – always.
6. Live off the land.
7. The job isn’t done until the job is done.
8. DANGERS:
Bureaucracy
Personal Ambition
Energy takers vs. Energy givers
Knowing our weaknesses
Don’t get too many things on the platter
9. It won’t be pretty.
10. If we do the right things, we’ll make money damn near automatic.
