nike business principles

1. Our business is change

2. We’re on offense. All the time

3. Perfect results count – not a perfect process
- Break the rules; fight the law

4. This is as much about battle as about business

5. Assume nothing.
- Make sure people keep their promises
- Push yourself; push others
- Stretch the possible
- Expect success – always

6. Live off the land

7. The job isn’t done until the job is done

8. DANGERS:
- Bureaucracy
- Personal Ambition
- Energy takers vs. Energy givers
- Knowing our weaknesses
- Don’t get too many things on the platter

9. It won’t be pretty

10. If we do the right things, we’ll make money damn near automatic

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