For the last little while I’ve been spending almost 100% of my time on this mini project, it launched yesterday. This is my first car project at TAXI. The concept behind this microsite is that you get to put the mini through its paces by creating a track for it to drive through. You get to choose from a multitude of different obstacles. Some of which you need to unlock others you dont. At the end of it all you sit back and watch the whole thing unfold. I was responsible for animating the 9 sections plus the start and finish portions of the movies, not to mention the various shots throughout the piece. Jeff built the oh so nice framework for the microsite with a rock solid video player he also managed to make a stand alone player that lets you keep your videos and post them on your website, blog etc.

While this project was tiring to complete its one of the nicest sites I’ve worked on in a while. Check out the screengrabs below and then visit mini.ca