Holy crap its over.
Since April I’ve been deep in this thing that for the most part was called “youth portal” my friends knew its effects on me, so did my co-workers and towards the end my girls at home say its effects on my life, personality, energy level.
This project was huge by most standards, and a giant leap foreward for a corporation like GM. Truth be told I though that this concept was dead from the beginning and at around the half way point almost wished that they had chosed the safer route. Who would have thunk that the idea of a building / loft / parking garage habitated with a motley crue of characters would sell through to a company like GM. The ideas generated with regards to the character creation was on the edge of being rediculous. A squid in a suit? Come on how did we sell this stuff? I’m still dumbfounded by it all.
With thisismyride.ca launched I’m in need of a desperate change of pace. I think I’m all but done with cars at this point in time, dedicating the majority of your time to one singular goal has its profound effects on your perception of a brand and its products. To say that cars arent interesting to me would be wrong cause I think cars are neat and I’m all about looking at cars in the hopes of owning a better or different cars. However the notion of building vehicle pages or more cars now has me feelin bummed. It’ll take a while to get over the car hump, I know I’m not goign to suddenly stop working on cars I am after all the Chevy, Cadillac, Hummer guy at work so I dont expect to be picking up any major clients any time soon, tho a kid can dream can’t they.
